The Death of the Hunch

If these forays seem random, it?s because at least some of them almost certainly are. To those familiar with the campaign?s operations, such irregular efforts at paid communication are indicators of an experimental revolution underway at Obama?s Chicago headquarters. They reflect a commitment to using randomized trials, the result of a flowering partnership between Obama?s team and the Analyst Institute, a secret society of Democratic researchers committed to the practice, according to several people with knowledge of the arrangement. (Through a spokeswoman, Analyst Institute officials declined to comment on the group?s work with Obama and referred all questions to the campaign?s press office, which did not respond to an inquiry on the subject.)

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